Investment Strategy

Where We Invest

We invest in undervalued high-growth businesses across the broader sports and entertainment ecosystem.

Professional
Teams and Leagues

Data Collection and
Analytics

Stadiums, Venues
and Ticketing

Sports and
Interactive Gambling

Live Entertainment
and Content Creation

Sponsorships and
Merchandising

Media Rights

Youth Sports

OUR INVESTMENT APPROACH

Our Investment Approach | Ashland Forest

WHY ASHLAND FOREST

Market Opportunity

Our target industries benefit from strong secular growth trends. Historically, capital invested in the sports ecosystem has concentrated on mega-deals in mature markets. As a result, many high-growth areas remain undercapitalized, subscale, and less-efficiently priced. This creates a compelling investment opportunity.

Proven Experience

With nearly 40 years of combined experience in direct investing, we bring a seasoned, disciplined approach to sourcing, evaluating, and executing opportunities. Our background spans industries, cycles, and capital structures—giving us the judgment and flexibility to navigate complexity and deliver strong, risk-adjusted returns.

Proprietary Investment Sourcing

As long-time owners and investors, we’ve built trusted relationships across the sports and entertainment ecosystem — giving us direct access to league executives, team owners, and their related businesses. This network provides a differentiated, often off-market pipeline of opportunities, allowing us to avoid crowded or ego-driven purchases and focus instead on high-conviction investments with strong risk-adjusted return potential.

Trusted Strategic Partner

We partner with high-quality founders and management teams, serving as a trusted strategic partner. Our goal is always to help wherever and whenever we can to drive profitable growth and build lasting enterprise value.

Target Investment Attributes

Clear Paths to Scalable, Profitable Growth

Resilient Brand Value and Strong IP

Attractive Valuation

Experienced Leadership With Aligned Incentives

Proprietarily Sourced

Target Investment Attributes | Ashland Forest

CONTACT US

We welcome conversations with founders, operators, executives, and investors building the future of sports.